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AI automation for publishers, agencies and marketing teams

Your team's
best hours
are going
to busywork.

I build AI automation that takes over the repetitive, manual work in your operation, so your people spend their time on the parts that actually need a person. The workflows run every day on their own, with nothing to trigger and nothing to maintain.

See what I build Book a 30-minute call →
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the-bottleneck

The hours go
missing between
input and
output.

Every input-heavy team hits the same wall. More comes in than anyone can read, sort and act on: feeds, briefs, press releases, prospects, recordings. The judgement, the part that needs a person, is a fraction of the day. The rest goes to getting raw input into usable shape. I ran a publishing operation for years, both sides of it, and watched exactly where those hours went.

That manual layer is the one thing every build I make removes. The input gets read, filtered, researched and structured automatically. Your people start from a near-finished draft and spend their time on the judgement. And it keeps running after I hand it over.

10+ yrs
In online publishing operations
7 yrs
Running the operation, editorial and commercial
2026
Briefroom live in production

Same principle,
different input.

Every build does the same job: take the raw input a team works from, do the reading, filtering, research and structuring that eats the hours, and hand back a near-finished draft. The judgement stays with your people.

Flagship · Editorial intelligence

Briefroom

Your editors open Briefroom at 9am. The day's 20 best stories are already scored and ranked. Coverage gaps flagged. A full brief in your brand voice, one click away. They're publishing stories competitors haven't spotted yet, before the morning meeting.

Explore Briefroom
  • 20 stories that matter today, without reading a single feed
  • See which stories competitors have covered and which you can still own
  • A full brief in your editorial voice, one click, under 60 seconds
  • A concept article ready to edit, straight from the brief
  • A briefing assistant for angles, interview questions and source research
  • From €400/mo · live since March 2026
€101K total annual value for a 3-editor team.

The same principle, elsewhere

Content operations

Branded content
& advertorials

Branded content runs the same path as editorial, just slower: briefing, research, angles, draft, revision, sign-off. Built the same way, it turns an approved brief into an on-brand advertorial draft in minutes, so the work starts at the revision stage instead of the blank page.

  • For anyone producing advertorials or branded content at volume
  • Angles and source research worked out before the draft, not after
  • A full draft from a press release or client brief, in your publication's voice
  • Usable on its own, but built into your own workflow it solves more
See it on your own briefs
Commercial operations

Lead generation
& sales intelligence

Same principle, commercial input. Instead of a spreadsheet of names and addresses, it researches each prospect, qualifies them, finds the right contact, and tells you why to approach them and with what angle. The grunt work of prospecting, done before the first call.

  • Researches and qualifies prospects, not just scrapes them
  • Finds the right contact and a reason to reach out
  • Built for my own pipeline first, now offered to clients
See it on your own pipeline

Built to
actually run.

01
Understand first

Every engagement starts with a discovery conversation. The goal is to find the actual bottleneck, not to build something that looks clever. If automation is the wrong fix, I'll say so.

02
Build to fit

No off-the-shelf retrofitting. Every workflow is built around your operation, your voice, your stack. The AI doesn't replace your judgement. It clears the repetitive work so your judgement goes where it's needed.

03
Runs without you

The whole point of automation is that it runs. Daily, reliably, without you having to remember to trigger it. I build and monitor. You get the output, not the maintenance burden.

the-founder

"The bottleneck was never ideas.
It was always operations."

I'm Tim Biesbrouck, founder of Biesbrouck Automation. After a decade in international online publishing, running both the editorial and commercial side of the operation, I moved into AI automation to solve the bottlenecks I'd dealt with directly.

Online publishing is where I started, and where the approach is proven. The same operational bottleneck shows up beyond the newsroom too: in commercial and content work. If a repetitive process is taking your team's best hours, that's what I build for.

Connect on LinkedIn →
Based in
Haarlem, Netherlands
Background
10+ years international online publishing
Focus
Editorial intelligence · Branded content · Lead generation
Availability
● Open for business

is-this-you

Built for teams
buried in input.

You run a lean team or function. More comes in every day than anyone can read, sort and act on, and you're judged on what goes out, with revenue riding on it. That manual layer between the flood of input and the finished output is exactly what I build for. If that sounds like your team, start with a call.

30 minutes, no prep, no obligation.
You'll leave knowing whether automation even fits. If it doesn't, I'll say so.
Start with one workflow, not a platform overhaul.
Scoped and priced up front. You own everything that gets built.
Book a discovery call →